On-Purpose® Fresh Start Coaching Program

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Fresh Start Private’s (FSP's) comprehensive treatment solution is designed to treat both the mind and the body.* Once the O'Neil Naltrexone Implant** is administered and cravings for alcohol are curbed, patients are ready to focus on the development of a new life plan free from the burden of alcohol.

The On-Purpose® Fresh Start Coaching Program is a new and innovative approach to recovery and rehabilitation that has been developed by Dr. Edward Gifford and Mrs. Angela Gifford, in conjunction with FSP. It is based on the work of Kevin W. McCarthy. The Giffords are highly respected and experienced life coaches who possess long track-records of successfully assisting people in turning their lives around. Unlike typical "rehab" counseling sessions, the On-Purpose® Fresh Start Coaching Program addresses the specific needs of those suffering with alcoholism with a focus on the development of a new alcohol-free life plan for the future.

  • One-on-one interaction - In a typical addiction treatment center, recovery sessions take place in large groups. The On-Purpose® Fresh Start Coaching Program is conducted through a series of private sessions that involve only the patient, their accompanying recovery partner and the On-Purpose® treatment professional. Our experience has taught us that these individualized and highly focused sessions are vastly more effective than group therapy.
  • Alcohol addiction-specific therapy - In most treatment facilities, alcoholics attend group sessions with patients suffering with a variety of addictions ranging from pharmaceutical painkillers to heroin. The psychological drivers of these addictions vary widely, and as such, group treatment cannot focus on the needs of any one addiction group. This lack of targeted attention to the specific needs of the alcoholic results in a highly ineffective form of treatment. The On-Purpose® Fresh Start Coaching Program was designed to provide a recovering patient with the specific tools required to build and maintain a future free from alcohol.
  • Curbing the craving for alcohol allows for full patient engagement in the On-Purpose® Fresh Start Coaching Program - Traditional alcohol treatment programs are an uphill battle for the patient. Though they wish to break the cycle of alcoholism and the control it has over their lives, they are largely powerless to do so given the cravings for alcohol that persist day after day. By first significantly reducing the desire for alcohol through our innovative implant* procedure, FSP patients are free to address the behaviors that contribute to their disease, and begin to develop a new life plan free from the burden of alcohol. The On-Purpose® Fresh Start Coaching Program leverages a patient’s new found clarity to establish new behaviors and understandings - all of which arms a patient with the tools to remain alcohol-free.

* FSP does not render medical advice or services. Individuals should consult their physicians or other competent medical professionals to determine if FSP's program is right for them. Medical services in Australia are provided by Dr. George O'Neil and physicians working with him.

** The FSP naltrexone formulation and the implant procedure have been approved as safe and effective under the Special Access Scheme by the Australian Therapeutics Goods Administration. The FSP naltrexone formulation and the implant procedure have not been approved by the FDA. Treatment with the FSP naltrexone formulation and the implant procedure is not available in the United States.