Fresh Start Private is uniquely poised to gain significant market share of the $22 billion annual alcohol treatment market in the USA.
More than seven percent of the population ages 18 years and older or 13.8 million Americans have problems with drinking, including 8.1 million people who suffer from alcoholism. And the costs financially are staggering. Alcohol dependence and abuse cost the US over $220 billion a year. For the sake of comparison, this was greater than the amount of money spent to combat cancer ($196 billion) and obesity ($133 billion).
Fresh Start Private uses a combination of traditional marketing techniques to attract patients. Multiple web pages along with search engine optimization, and Google AdWords will create traffic to these sites.
Radio and television advertising with patient testimonials will compliment the web traffic. Fresh Start Private has already been featured in many news paper ads; thus creating a type of viral marketing. Fresh Start Private expects that various talk shows on both television and radio will help drive patients to the clinics.
Fresh Start Private intends to open a new clinic in the United States every 60 to 90 days. The Company is also in discussions with major health insurance provider to pay for all or a portion of the treatment fees.
BUSINESS MODEL
The Company's research has indicated that demand for its services are high, and that growth in highly marketed segments of the population may be achieved through additional clinic sites.
Fresh Start Private's goal is to meet its growth targets through franchising opportunities by promoting its patented product and services to existing medical clinics and treatment centers that will be will be charged a franchise fee and a percentage of sales. As well, the Company intends to also open corporately owned clinics in key markets where it has already established a foothold on the industry.